I Don’t SELL Domains. I INTERVIEW Potential Suitors!

MapleDots

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Morning Folks!!

The value of a domain is related to the PURPOSE of that domain. Purposes are specific. The key to value is the SPECIFIC PURPOSE!

Purpose comes with a value. So when I interview a prospect, it's about purpose. If their purpose is to make no money, my purpose is to run! If their purpose is to make $1000/month, my purpose is not to engage. That's why it is ALL about the conversation and not the price. Price is a LOSER!!!!


Source: https://www.ricksblog.com/2021/02/i-dont-sell-domains-i-interview-potential-suitors/
 

MapleDots

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This is something near and dear to me, I mentioned this on a number of forums and instantly got roasted.

Yes I am in full agreement with the article, I will rarely if never sell a domain without knowing who the end user is.

Facebook has bought almost all their domains incognito from unsuspecting domainers who could have gotten more had they known who the end user was.

I saw an interesting article about this once, I will try to find it again.
The domainer got a pittance when he sold his domain to a broker who ended up working for facebook.

Too bad, so sad, the guy should have done his due diligence.
 

Esdiel

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How much pushback do you get when insisting for this info? Any interesting stories?
 

MapleDots

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Esdiel said:
How much pushback do you get when insisting for this info? Any interesting stories?



When I get an email inquiry I always answer the same way....

All inquiries start here: sales.mapledots.ca



I rarely to never respond unless that form is filled out, all fields are required and if the fields are not filled out I simply bounce it back.

Of course this is not a good strategy for everyone but it keeps away the tire kickers and the serious prospects will fill out the form. I suggest everyone use what works for them but in this case I am in full agreement with Rick. If you do not know who your buyer is then you are leaving money on the table.
 

Nafti

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I always try and find out who the potential buyer is. I sometimes don’t even have to ask. They will tell me so that makes life easier. :)

But knowing who the buyer is is very important I believe.
 

Eby

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"Obtaining a domain under false pretenses can have legal ramifications"

How is that possible? When a potential buyer says he/she is a noob and wants to just try a website, and then end up flipping it to a big corporation?
 

MapleDots

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Eby said:
"Obtaining a domain under false pretenses can have legal ramifications"

How is that possible? When a potential buyer says he/she is a noob and wants to just try a website, and then end up flipping it to a big corporation?


I guess that depends on what the contract or bill of sale says.
 

rlm

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Everything is relative. If its a unique valuable domain, especially a .com, I agree 100%, know your buyer, extract max value.

If its dime-a-dozen domain, especially a .ca dime-a-dozen domain, I don't really care to put that much effort into making a sale. I throw a price out, if it sells, great - no regrets regardless of who the buyer is.

BuyDomains is successful with their model, Rick is successful with his. Different strategies are required for different types of domains. Know your domain, choose your strategy accordingly.
 

aactive

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rlm said:
Everything is relative. If its a unique valuable domain, especially a .com, I agree 100%, know your buyer, extract max value.

If its dime-a-dozen domain, especially a .ca dime-a-dozen domain, I don't really care to put that much effort into making a sale. I throw a price out, if it sells, great - no regrets regardless of who the buyer is.

BuyDomains is successful with their model, Rick is successful with his. Different strategies are required for different types of domains. Know your domain, choose your strategy accordingly.

Totally agree. I've always added another element when considering an offer; What am I going to use the money for? If I have an imminent development project, domain purchase etc, then my prices are more reasonable. I've always believed what you do with the proceeds matters. That said, there are a couple of times I should have just put the money in the bank...
 

Esdiel

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I like [notify]MapleDots[/notify] thinking and strategy, it's indeed smart, but this quote is for the books imo:

Different strategies are required for different types of domains.  Know your domain, choose your strategy accordingly. - [notify]rlm[/notify]
 

FM

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I believe [notify]GeorgeK[/notify] has similar requirements of the company contacting him on official letterhead or so.

The title of this thread made me think of using surveys as a sales technique as some marketers use. I wonder if you could somehow apply this for outbound marketing for domain sales... I guess the main challenge would be to get the decision maker to take a survey though.

https://www.easypromosapp.com/blog/...-an-inbound-marketing-strategy-using-surveys/

Or maybe place surveys on your domains to pre-qualify potential buyers?
 
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