Exposing the Honey Influencer Scam" by MegaLag:
The video is an investigative report on Honey, a browser extension that promises to save users money by automatically applying coupon codes at checkout. MegaLag alleges that Honey has been engaging in a multi-faceted scam, including:
- Stealing affiliate commissions from influencers: Honey replaces the affiliate links of influencers with its own, claiming credit for sales and pocketing the commissions. This is done through various tactics, such as overriding affiliate cookies and offering its own "Honey Gold" program, which incentivizes users to click through Honey instead of the original affiliate link.
- Deceiving consumers: Honey claims to find the best deals and apply the best coupon codes, but MegaLag alleges that Honey often withholds better deals and only applies coupon codes approved by the stores it partners with. This allows stores to control the discounts offered to consumers and potentially inflate prices.
- Engaging in deceptive advertising: Honey's marketing campaigns heavily emphasize its ability to find the best deals and save users money, but MegaLag argues that these claims are misleading and often untrue.
The video includes interviews with victims of the scam, as well as evidence from internal documents and Honey's own website. MegaLag concludes that Honey's business model is fundamentally flawed and that the company has been exploiting both consumers and influencers for years.
