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I read this story about the effect of a name on a person - but there was also a reference to company names:
In fact, companies with names that are simple and easy to pronounce see significantly higher investments than more complexly named stocks, especially just after their initial public offerings when information on the stock’s fundamentals are most scarce.
https://getpocket.com/explore/item/who-wins-in-the-name-game?utm_source=pocket-newtab
In fact, companies with names that are simple and easy to pronounce see significantly higher investments than more complexly named stocks, especially just after their initial public offerings when information on the stock’s fundamentals are most scarce.
https://getpocket.com/explore/item/who-wins-in-the-name-game?utm_source=pocket-newtab
