Study on eccommerce during and after COVID in Canada - April 2021 (1 Viewing)

aactive

R.I.P.
Joined
Nov 11, 2020
Topics
23
Posts
372
Likes
372
Country flag
Study done by ShipStation in April 2021 has some great insights in the effects of COVID on consumers and e-commerce in Canada.
• 76% report that they have chosen to shop with small, local, and/or independent retailers in rder to support their local economy in recovering from the COVID-19 pandemic.
• 47% say they have discovered a small new ecommerce retailer via 59% social media in the last year. 73% of these respondents then made a purchase through a retailers website.
• 59% say that they will prefer to shop online instead of in stores, even after the COVID-19 pandemic is over.
• 75% say they are shopping online more as a result of the COVID-19 pandemic.
• 74% agreed that buying online is easier than it was one year ago.
• 61% say buying online offers a better experience now than it did one year ago.
• 75% agreed that they expected retailers to offer free shipping during COVID-19 to counter balance slower shipping times. (My Note: Every study done in the past 5 years has shown that consumers LOVE free shipping).
• 64% of consumers have taken advantage of curbside.
• 58% of consumers have used buy online, pick up in store.
• 60% expect retailers to offer buy online, pick up in store indefinitely.
• 68% expect retailers to offer free shipping indefinitely.
• 56% expect retailers to offer free shipping indefinitely (I’m surprised it’s that low).
• 41% say they’re less likely to shop with retailers not offering curbside or buy online, pick up in store.
• 77% agree that COVID-19 made them lower or reset expectations around delivery speed
• 70% want the ability to see and select shipping rates and speed during the checkout process
• 78% want full visibility into expected shipping timelines before making the purchase.
• 91% expect full transparency into shipping timelines and costs.
• 56% say that COVID has not made them any more willing to pay for shipping in exchange for faster delivery.

Link to PDF https://pilfold.com/ecommerce-canada-2.pdf
 

Members who recently read this topic: 1

Support our sponsors who contribute to keep dn.ca free for everyone.

New Discussion Posts

CatchDrop.ca

New Market Posts

Google Ad

Popular This Week

CIRA.ca

Popular This Month

Google Ad

Back