Swoop swept into the dustbin (1.Viewing)

WestJet to wind down budget airline Swoop, fold it into main operation

You may remember it was in TBR during the reserved drop, bought for $2102 at WHC. Glad it wasn't me. Maybe they're making some PPC on it to average the cost down.

FlySwoop wasn't the only Swoop game in town, but I'm sure it factored into the price...

I just checked on my old list and I wasn't hot on that domain at all - if you ignore any potential targeting then it's really not a prime domain in terms of relevant data (I had it rated 17th and that wasn't a great week), and a lot of that $2102 price tag had to be due to the airline.

Probably making decent $$ from parking