Tucows - Is Pride Month good advertising? (1.Viewing)

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I don't understand why companies do this.

A good chunk of the population is against pride month, Veterans only get one day and that has greatly diminished. No wonder Tucows is on a downswing, they are alienating a good portion of their user base.

I would NEVER do this in my business, I make it a point to stay neutral, why would I alienate any part of my client base with political or woke statements.

The number one rule in sales is do not offend your client, it makes no sense to this from a business standpoint, you will probably lose more clients than you gain.
 
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Yup, saw that too and I can't say it appeals to me. That said it's not my company so they can do what they want. I am mainly saying that I don't understand it, for my businesses I prefer to keep subjects like this off the table. By saying they are inclusive they are actually alienating a portion of their clientele.
 
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It doesn't really bother me.

I mean a good percentage of the population is racist, sexist, etc. You can't please everyone.

Some people are just looking to be offended by whatever.
If it wasn't this, it would be something else.

You constantly have businesses advertising as minority owned, Christian owned, etc.

I would not really be any more or less likely to give my business to a company because of that either.

Brad
 
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I think a lot of businesses feel pressured to do this. You do it once, you worry about getting cancelled if you don’t do it every year. In 2024, it’s definitely tacky advertising imo.
 

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