ZAG.com @ 450K USD - VS. - AAF.com @ 45K USD (2.Viewing)

Dave Evanson, the "Senior Sales & Brokerage Consultant" for Sedo.com, announced an hour ago that he "just brokered" ZAG.com for $450K USD.

I was wondering if the company ZigZag bought it but the domain already forwards to ZAG-INC.com (which didn't take long if he "just brokered" it). I never heard of this company before but I guess they are called "ZAG - Happy Inspired". It seems like they're involved in all kinds of stuff, but mostly animation/ music/ publishing/ entertainment for kids. They have a few offices in Los Angeles and one in Paris too.

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The last sale Dave announced on Twitter was Spectacle.com, although he didn't exactly specify he brokered it. You can check out his Twitter page here:

https://twitter.com/SedoDaveEvanson

Thought I'd also point out how the buyer, ZAG-INC.com, had a somewhat terrible domain (imo) with a hyphen in it. Makes me think they were tired of their domain and figured it was time for an upgrade. It'll be interesting to see if they make the switch or will just use ZAG.com as a redirect to ZAG-INC.COM.

I think it was a pretty fair deal too. The Z at the beginning isn't great, but the G at the end is, and it's pronounceable... with the nice letter A in the middle.

To add some perspective, AAF.com sold for 45,050 USD just a couple days ago (Jan 30th, 2021), which is a killer deal if you ask me. There is an important distinction between the two sales though, which is that ZAG was bought by an enduser and AAF sold in expired auction at Dropcatch (which means it was most certainly bought by a domain investor). Funny thing about AAF.com is that it was in auction a couple weeks ago and sold for $80,150 USD, but they buyer didn't pay so they had to restart the auction (and it went for 35K less the second time around).

Esdiel said:

...I think it was a pretty fair deal too. The Z at the beginning isn't great, but the G at the end is, and it's pronounceable... with the nice letter A in the middle...

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I think people often get too hung up on the "letters" and "order' etc of company names/brands. The bottom line, it's their brand and it works for them. In terms of the price, it seems it worked for both parties so all is well.

In the early 2000's I should have been putting all my money into LLL.com's lol

domains said:

In the early 2000's I should have been putting all my money into LLL.com's lol

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yes, the one guy I know who did exactly that has a portfolio worth around 9 figures just at wholesale prices.

domains said:

In the early 2000's I should have been putting all my money into LLL.com's lol

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In the mid-90's I should have put money into LL.com's, but I was young and (naturally) unemployed, and domains were $80-$100 to register at the time, so I only bought one for a site I was developing.

But even then I understood the allure of a short domain name.