NiceNIC

The newer brands you mentioned are interesting because they don’t abandon trust. They just present it differently. It’s not...

If you have and spend enough money, you can make anything a brand (like Uber), but that doesn't mean this extreme type of...

They'll need more branding discipline to create the association in the consumer's mind over time, but the brand ceiling for them is...

All fair points. The only thing I'd add is that increasingly, great modern brands are associative, not descriptive. The word "Uber" has...

That ethereal meaning has been around for a while, but I don't automatically think of it in terms of a domain. If I saw Clutch.ca and...

Great points. At the same time, I wonder if the newer meaning of “clutch” for millenials and gen z/alpha, showing up when it matters...

I would also throw in Clutch as another example of a newer Canadian brand which is currently disrupting the used car sector.

Only problem is the majority of new drivers don't know what a clutch is anymore. In my opinion the word is dying and not a good choice.

I hear the word "clutch" today and I think a woman's handbag. Man, I can remember in my young adult years, when knowing how to drive...

Agreed. Registration itself is largely commoditized. In markets like this, real value comes from perception, trust, and the experience...

Registration is easy. It is almost a utility now. But helping someone find the right name fast, and helping them make a decision with...

hmmm, If you look at all these perspectives together, it seems the discussion may not really be about whether the grace period should be...

I do not think buyers expect every registrar to use the same model. But I do think buyers value clarity, consistency, and a point where...

Yeah, from what I’ve seen, it’s not only that almost anyone can use them. It’s that they’re simple enough that people actually do use...

Web2 has Utility and can be used by almost everyone on the Internet.