Diva would have gone for more if it expired and went to MyID auctions. Nevertheless, it's a wonderful name and I personally would bid on it, if available.
I just randomly checked the whois info for MA.ca and it shows it was bought by Marine Atlantic (MarineAtlantic.ca), which is the ferry service between Nova Scotia and Newfoundland.
Perhaps many of you were already aware as this info was probably showing long before the sale was even announced but I just noticed today so I thought I'd point it out:
Their main website is still MarineAtlantic.ca for now. Like a lot of big companies, they also see a huge value in upgrading to a shorter, easier to spell .ca. ia.ca and ig.ca also comes to mind who have paid a 5 figure price for the upgrade.
Still would love to know the price for this one. Not sure if Adam signed an NDA or not. I believe he did hint that it sold for somewhere in the 6 figure range. @AdamDicker can you clarify?