RS.ca used to be owned and in use by "Market Regulation Services Inc. (RS)", until they merged with another regulatory body (IDA) in June 2008 to become iiroc.ca.
They hung onto the domain after changing names. It would be interesting to know how much it sold for. Looks like Real Sports bought it sometime in mid-2020.
Honestly, bacon.ca was the first thing to come to mind when I saw the commercial. Bodes well for your bacon if you ask me.
The owners of chicken.ca also own the french equivalent, poulet.ca, and there's a separate website for it. I'm impressed how they've gone all out, and how they've owned/been using the domains for quite some time too. Almost reminds me of commercials from US television where you'll see a lot of short generic single word domains, like nuts.com.
Anyway, I think bacon.ca is even better than chicken.ca since its the same word/spelling in both languages, so no extra domain or website is required.
"No purchase necessary. Contest closes June 12, 2022 at 11:59 PM EDT. Open to residents of Canada over the age of majority. Prizes: one (1) grand prize valued at approximately $5,000. Up to two (2) entries per person. Odds of winning depend on number of eligible entries received. Must correctly answer a mathematical skill-testing question to win. Entry form and full contest rules at www.chicken.ca/contest."
Saw republic.org.uk on CBC News this morning. They are a British organization that "want to see the monarchy abolished and the Queen replaced with an elected, democratic head of state. In place of the Queen we want someone chosen by the people, not running the government but representing the nation independently of our politicians."
I figure maple knew that and meant it should at least be written somewhere on the truck so people can connect the dots and remember the acronym more easily.
Sponsors who contribute to keep dn.ca free for everyone.