GoDaddy to buy Atom.com for Undisclosed amount (2.Viewing)

Can you imagine waking up to that headline?

What would you think?

What would you do?

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THIS POST IS NOT BASED IN FACT AND SIMPLY MADE FOR DISCUSSION PURPOSES

Never say never. It could become reality. Godaddy must be eyeing them for sure - just like us on those TBR days.

BTW, how many here are using Atom and how has been your experience?

How many domains have you sold at Atom
1.less than $10K
2.$10K to $50K
3.over $50K?

Am I on DomainGang or DN.ca? Clickbait much?

FM said:

Am I on DomainGang or DN.ca? Clickbait much?

Click to expand...

This post is 100% NOT true

Seriously, I almost choked on my coffee when I clicked on 'New Posts - Latest' and saw this title.

In the real world, GD is not going to be buying another domain marketplace anytime soon; investors are already hammering them for the expensive acquisitions of Uniregistry, Afternic and Dan (all of which have effectively been shut down) and I don't think the GD upper execs could survive another money-burning fiasco like that.

Plus, GD has already told investors that the domain aftermarket is not one of their core businesses now (more like a sideline) and that expired domains are where the real money is at. So how does one of them walk into a board meeting and say "Guess what, we just spent $125 million to buy Atom".

Andrew Miller mentioned in a podcast that he had intended to purchase Dan, but GoDaddy acquired it before he could. He discussed this in the context of his subsequent investment in Atom

Won't be cheap if they sell.

That's another thing many people fail to realize, that Afternic has also been effectively shut down alongside Dan.

GD still uses the Afternic software as a backend to store the domains, but all landers have the GoDaddy logo, domain searches are all through GoDaddy, the brokers are 'GoDaddy Brokers', payments go through GoDaddy, etc. etc, etc. For all intents and purposes, Afternic no longer exists as a marketplace.

The only time you see 'Afternic' is when we use the old backend software, which since domain marketplaces are not a core business of GoDaddy's anymore, there is no reason to develop their own. It's also why we see upcharging (Boost) and paywalls (Self-Brokerage), which is just GoDaddy trying to leech as much money as possible as quickly as possible from a non-core sideline.

I kinda wonder why GoDaddy didn't just use the sourcecode for DAN.com even if they rebranded it. TBH whoever designed the DAN site for user experience UX did a great job. It's one of them things you don't appreciate it until it's gone, then realize ya had it good. But yeah I guess you are right it's more of a Google style sorta acquisition and makes sense why they didn't seem to want to update much on the Afternic side as well.

supraturbo said:

I kinda wonder why GoDaddy didn't just use the sourcecode for DAN.com even if they rebranded it. TBH whoever designed the DAN site for user experience UX did a great job. It's one of them things you don't appreciate it until it's gone, then realize ya had it good. But yeah I guess you are right it's more of a Google style sorta acquisition and makes sense why they didn't seem to want to update much on the Afternic side as well.

Click to expand...

Too much of the Dan stuff was actually manually processed. It involved real people who all needed to earn a paycheck.

MapleDots said:

Too much of the Dan stuff was actually manually processed. It involved real people who all needed to earn a paycheck.

Click to expand...

Plus, GD already had the payment system integrated with Afternic and it wasn't hard to take over the search option either.