Don’t Explain Your Price. Explain the Opportunity (1.Viewing)

Yesterday, I posted on X: “Don’t explain your price. Explain the opportunity.” One follower asked a great question: “Can you give an example?” Instead of an example, let me just further explain.

Here’s the thing. Every domain investor eventually hits this wall. You quote a price—let’s say $25,000—and the prospective buyer’s jaw drops. They ask, “How can a domain possibly be worth that much?”

It’s a trap.

The moment you start justifying the number, you’ve lost control of the conversation. But if you shift gears and explain the opportunity, everything changes.

Let’s break down why that approach matters and how you can use it to elevate your sales game—and your returns.


Read more: Don’t Explain Your Price. Explain the Opportunity.

I understand the sentiment, but there is overlap between price, value, and opportunity.

Many of the points are the same.

The proposed response is kind of misleading. IMO.

Domainer: “SolarEnergySolutions.com is what your customers are searching for—literally. Over 50,000 monthly searches center around this exact phrase. Owning this domain means showing up first in their minds and in Google results.

DataCube said:

Domainer: “SolarEnergySolutions.com is what your customers are searching for—literally. Over 50,000 monthly searches center around this exact phrase. Owning this domain means showing up first in their minds and in Google results.

Click to expand...

Seriously, find me anyone that would search for SolarEnergySolutions instead of SolarEnergy

Companies will use the word solutions but most people would not use it as a search term.

PS. My company was called MapleOne Solutions before it became MapleDots.

Explaining the opportunity would only work with buyers who are able to meet your price range, and then not even always. For lowballers it's a waste of time. In most cases the buyer has their limit in mind already and will either go there or not. It's probably the rare case that a buyer can be talked into meeting a price level beyond their thinking. Though explaining the opportunity plants the seed somewhat and over time and with more reflection some buyers do recognize the price being asked does make sense to their situation. Over the years I've read about buyers who take months or years to come back and end up buying the domain, finally realizing what value the domain brings to their business.