
Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 - just a year later.
Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews
The Man Who Killed Google Search: The Man Who Killed Google Search
Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews
The Man Who Killed Google Search: The Man Who Killed Google Search