BrandBucket sees 30% revenue growth after leaving Afternic (4.Viewing)

NewsBot · Sunday at 8:57 AM

In March, BrandBucket officially cut ties with the Afternic distribution network, and the results appear to validate the decision.

According to the company’s CEO, Margot Bushnaq, since removing its inventory from Afternic in March, BrandBucket has seen transactions rise 15% and revenue climb between 25–30%. Prior to rolling out the policy, the team tested multiple portfolios to confirm whether this effect was consistent. Every time, the results came back the same.

BrandBucket continues to have distribution relationships that will allow its inventory to reach the majority of registrars. We have also invested heavily the past two years to build a strategic network of partner sites that advocate for premium domain names, and that do not divert customers to cheaper alternatives like unregistered and obscure TLDs.

We are 100% confident that a break from Afternic will create a better and more streamlined buyer experience, which will result in more sales.

Read more: BrandBucket pulls out of Afternic – DomainGang

silentg · Sunday at 9:45 AM

https://twitter.com/x/status/1958927303448436807

https://twitter.com/x/status/1958937244435456410

silentg · Sunday at 10:56 AM

Some domainers have a short term memory: Here's why Brand Bucket left Afternic:
"Our decision was driven by Afternic’s insistence that the price shown on a domain’s landing page needs to be the same as the Afternic list price."
BrandBucket pulls out of Afternic – DomainGang