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DN.ca
We’ve quietly rolled out something new on Atom. And it changes how buyers discover domains.
It’s called deep personalization, and it means every buyer now sees a different version of the marketplace.
Until now, marketplaces, including ours have mostly shown the same set of domains, with the same ranking order to everyone. It’s like walking into a bookstore where the staff recommends the same 10 books to every single customer, no matter what they’re interested in.
That’s not how real discovery works.
With our new deep personalization, every buyer now sees a marketplace tuned to them. The domains they see are influenced by what they’ve previously viewed – the styles they gravitate toward, the industries they’re exploring, the kinds of names they’ve shown interest in.
The result? A different experience for every buyer. A smarter, more dynamic storefront. And a much better chance that your domain ends up in front of the right person.
Read more: https://www.atom.com/blog/the-atom-marketplace-just-got-personal/