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WEST PALM BEACH, FL – For more than two decades, domain-name disputes have been guided by a widely accepted principle: when a domain registrant attempts to sell a domain to a trademark owner for a substantial sum, that offer is often treated as evidence of bad-faith registration. The Uniform Domain Name Dispute Resolution Policy (UDRP) expressly identifies this type of conduct as a hallmark of cybersquatting.
Yet a recent decision involving Los Angeles Rams and the ultra-premium domain Rams.com cuts sharply against the way many brand owners, and even some investors, assume UDRP panels operate.
The ruling is more than a routine loss for a sports franchise. It is a reminder that context, timing, and the inherent nature of a domain name still matter, even in an era where trademark enforcement has become increasingly aggressive.
Read more: Why the Rams.com UDRP Loss Matters More Than Most Panel Decisions | Strategic Revenue - Domain and Internet News
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