Don’t buy another domain until you read this.
Most people don’t lose money in domains because they bought bad names.
They lose money because they sell good ones too early…
or because they never understood why they bought them in the first place.
Before you buy another domain, ask yourself 3 questions:
Why does this name need to exist?
Who will need it, not just want it?
And am I prepared to say “NO” for years if I’m right?
If you can’t answer those clearly, you’re not investing.
You’re shopping.
Domains are not lottery tickets.
They’re long-dated options on human behavior, business formation, and language itself.
That means patience isn’t optional.
It’s the entire edge.
The biggest mistake I see isn’t buying the wrong name.
It’s not knowing when not to sell.
Or worse, not having the discipline to wait.
If you’re buying because you’re bored, anxious, or chasing momentum, stop.
If you’re buying because the name fits a future that hasn’t arrived yet, and you’re willing to wait for it, proceed carefully.
Domains don’t reward activity.
They reward conviction.
Read that again.