Don’t buy another domain until you read this. (12.Viewing)

  • Topic Starter Topic Starter Bruce
  • Start date Start date
  • Replies Replies: Replies 6
  • Views Views: Views 85
From Rick's post...

Don’t buy another domain until you read this.

Most people don’t lose money in domains because they bought bad names.

They lose money because they sell good ones too early…
or because they never understood why they bought them in the first place.

Before you buy another domain, ask yourself 3 questions:

Why does this name need to exist?
Who will need it, not just want it?
And am I prepared to say “NO” for years if I’m right?

If you can’t answer those clearly, you’re not investing.
You’re shopping.

Domains are not lottery tickets.
They’re long-dated options on human behavior, business formation, and language itself.

That means patience isn’t optional.
It’s the entire edge.

The biggest mistake I see isn’t buying the wrong name.
It’s not knowing when not to sell.
Or worse, not having the discipline to wait.

If you’re buying because you’re bored, anxious, or chasing momentum, stop.
If you’re buying because the name fits a future that hasn’t arrived yet, and you’re willing to wait for it, proceed carefully.

Domains don’t reward activity.
They reward conviction.

Read that again.

I conversed with Rick extensively after the RAMS UDRP and he gave me invaluable advice...

The moment the WIPO decision came down, RAMS.com became a different asset.

Before:
– Risk-adjusted
– Litigation-exposed
– Discounted by fear

After:
– Clean
– Defensible
– Institutional-grade


“$2.5M was the price for RAMS.com with risk of a doomed UDRP.
Now we’re talking about RAMS.com without risk.”

Those are two different products.

I got a 2.25 million dollar offers right after the UDRP and Rick said only a fool would sell the domain, there are numerous global organization using the word, patience is the key.

He always say its easier to say yes than no and I remember he had a sale around 16 million that started at a million. Had he accepted he would never have realized the profit.

I am more inclined to take a significant .CA sale but the few true premium .com's I have are going to be well negotiated before I accept.
 
aside from the football team and Ram trucks

  • RAMS Global: A real estate and development company with projects in locations like Istanbul and Kazakhstan.
  • RAMS Skilled Trades: A company specializing in providing skilled tradesmen for construction services (electrical, mechanical, and plumbing).
  • RAMS International Group Corp.: An exporter of industrial machinery, tools, and steel.
  • RAMS IT Company: A technology company providing IT and consulting services, particularly in healthcare and life sciences.
 
$10 million US range seems within the lower end of reasonableness imo.

That's all fine and dandy and technically correct - if you want to be rich on your deathbed. I recommend not getting too cocky unless you have a whole stable full of similar quality .com domains that periodically pay off.

Sometimes its better to take good money sitting on the table right now, rather than wait another 20+ years - which is a distinct possibility. Consider negotiating hard with the top offer to squeeze any penny out of it you can. Then diversify or double down and buy more carefully researched domains that are under priced, or better yet, do both. Domains are horribly illiquid and heirs will rarely have the same passion for it that you do.
 
pricing right and negotiating are two of the toughest aspects of domaining. over time everyone experiences leaving money on the table, getting a higher price than ever expected, or regret from turning down a sale that could have been. it’s a fine line and hard to get perfect every time. I do think especially for high value domains one should have a price or minimum price expectation in their head.

another aspect is how badly you need a sale, if your current and future financial needs are mostly covered you have the luxury to wait for perfect buyers, Rick Schwartz being a good example of that. also, can you take a lower price than wanted and put it into some other investment that you expect will do well, or pay off some debts.

just some things I consider myself in domain sales.
 

Sponsors who contribute to keep dn.ca free for everyone.

Sponsors who contribute to keep dn.ca free.

Back