WHC | Re-auction (13.Viewing)

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WHC.ca
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Hi everyone,

We’re currently exploring an idea around .CA domains that go unclaimed during auctions, and which could potentially be listed again in a follow-up auction.
We’d love to get your feedback.

2 quick questions:

1. Does the term “Re-Auction” speak to you? Are there other terms you’d find more intuitive or trustworthy?

2. How would you prefer these domains to be identified? A separate category/top-level filter (e.g. All Auctions | Pending Drop | Live Auctions | Re-Auctions) OR as an icon similar to HOT domains?

Thanks in advance for your thoughts!
 
Thank you for your feedback! We were considering running this on the same day as the current TBR, as we thought it would be less confusing. However, if you believe it would be better to do it on a separate day, we are open to that suggestion!
 
Hi everyone,

We’re currently exploring an idea around .CA domains that go unclaimed during auctions, and which could potentially be listed again in a follow-up auction.
We’d love to get your feedback.

2 quick questions:

1. Does the term “Re-Auction” speak to you? Are there other terms you’d find more intuitive or trustworthy?

2. How would you prefer these domains to be identified? A separate category/top-level filter (e.g. All Auctions | Pending Drop | Live Auctions | Re-Auctions) OR as an icon similar to HOT domains?

Thanks in advance for your thoughts!
I prefer an Icon that is clearly noticeable, that the domain is being re-auctioned. Also another day other than the TBR day as silentg @silentg has suggested is better.

I have a question though: Does that mean that these bidders will not be allowed to bid again on other TBR auctions? At the rate the bidding has gotten crazy recently, I won't be surprised, if you don't prevent them from re-appearing, you will have many such re-auctions.
 
Priorities in dealing with deadbeat buyers, IMHO:

1. Penalize the deadbeat. If a person made a very rare but accidental mistake, like added an extra digit to their bid, then a warning is fine to ensure they take better care when bidding in the future. Mistakes can happen. I can see where people might accidentally bid on the wrong domain, but the systems in place should help ensure that doesn't happen to anyone paying attention. And they should be banned from the auction system for a week just to get their attention. But if their bidding pattern was that they bid incrementally (therefore obviously not an accident), like $500, then $550, then $600, etc. and they decide not to pay, then there should be no mercy. I'd put in the terms of service that at your discretion you will automatically bill their credit card for a 25% penalty of their bid price as a penalty for reneging - and I wouldn't take bids from them unless there is a valid credit card on file. If you take bids from someone that doesn't offer up a valid payment method, then that's on you and you shouldn't have allowed them into the auction system without it, otherwise you're just letting those people ruin the integrity of the system. Serious consequences will ensure people don't make "mistakes". You're a business, not the liberal gov't - actions should have consequences.

2. As a courtesy, I believe that ROFR should go to the original 2nd highest bidder at their highest bid. That is fair (presuming you know the second highest bidder isn't likely working in conjunction with the top bidder, i.e. two brand new accounts with no histories of winning bids). But if they pull a Rick Schwartz and claim they shouldn't even pay that price because of the fake bidder, then just tell them it was offered simply as a courtesy but not an obligation, and that since they've turned the courtesy offer down, then policy dictates that the domain will move on to a full re-auction. Obviously you would need to give time to decide, but that time should end prior to the next auction cycle (so it can be re-auctioned).

3. As for the auction itself, I see two viable options:

a) a dutch auction where the price starts at the defaulted bidders price and decends by small increments at regular intervals until a buyer accepts the price. In this scenario, anyone actually wanting the domain might be willing to just pay the price of the bad bid or face losing it as the price drops. This would limit the seller's upside to the original bid, but it might also limit the downside by the FOMO effect on the other bidders.

b) a regular full re-auction open to any bidder. I count myself among those that often enter an auction late in the process, so a high bid that was false might have kept me out of an auction - this is why it is important to include any bidder, not just previous bidders.

The realities of the KISS principle will likely dictate that you'll do option b) and not option a)

4. As for auction timing, back to the KISS principle, you should probably just include it in the next auction cycle and flag it with a re-auction symbol, but otherwise treated like any other domain.
 
How many domains are we talking about? Maybe before starting an auction we could know the up coming list.

I’m sure most are wondering about the bad bidder or bidders, I know you can’t come out and say who they are but they are a menace to everyone. I’m for no mercy for repeat offenders. 😡
 
We were considering running this on the same day as the current TBR, as we thought it would be less confusing.

That would actually add to the confusion/complexity and only lead to more and more auctions jumping around on the screen, as bids fly and prices change.

Plus, as it's a re-auction, it would require a different format so that everyone would automatically be "joined" to the re-auction, as it's no longer linked to the TBR. Old re-auctions are a totally different animal and should not be combined with the weekly TBR auction - apples and oranges.

To be more concise, as an old re-auction these would need to automatically be in everyone's "active auction" window, which I don't need on Wednesday.

Better to put them on a Friday ending at 1PM. No idea on the numbers here, but maybe it's something you can run once a month...
 
b) a regular full re-auction open to any bidder. I count myself among those that often enter an auction late in the process, so a high bid that was false might have kept me out of an auction - this is why it is important to include any bidder, not just previous bidders.

This is the option I am describing.

TBR auctions and old re-auctions are like apples and oranges, and each require a slightly different format. As RLM states, a re-auction virtually requires an "everyone is auto-joined" design, as these are old and no longer linked to the TBR. If you start the re-auctions at the "fake ending price that was never paid for" then you might as well stop right there.

As for the concept of "All-In Wednesdays", I know if I look at my 'joined' WHC auction list and saw a pile of (what I would view at) JUNK domains like traffic or SEO stuff, then I'm gonna be pretty ticked off at having all this crap clogging up my page while I'm fighting others for the real TBR domains.

So, on Wednesday it should be business as usual with the weekly TBR auctions, and then on a Friday (or Monday, etc.) pour all the unpaid deadbeat re-auctions onto everyone's active auction list and have at it. Combining these differing auctions formats all on one day is like trying to mix oil and water, where all you end up with is a big mess.
 
b) a regular full re-auction open to any bidder. I count myself among those that often enter an auction late in the process, so a high bid that was false might have kept me out of an auction - this is why it is important to include any bidder, not just previous bidders.

The realities of the KISS principle will likely dictate that you'll do option b) and not option a)

4. As for auction timing, back to the KISS principle, you should probably just include it in the next auction cycle and flag it with a re-auction symbol, but otherwise treated like any other domain.

The problem with this scenario is, that if these old re-auctions will need to be "auto-joined" by every user in order to work, then I might have a pile of absolute crap (like SEO/traffic domains) that I have no interest in clogging up my active auction list.

If WHC wants to add a new Auction Tab called "Re-auctions" then putting them all on Wednesday could work, but if combined, there is no way I should have to parse through my Active TBR Auctions tab trying to separate junk like this from my real TBR auctions:

mealymelsmarijuannamart.ca
goingallthewayescorts.ca
sleazysalssextoyshop.ca

bobsbigbuttsbasement.ca
dirtyleroysvapeemporium.ca
mesohornytransescorts.ca
peterpinheadspotshops.ca
donnydarkwebsillicitdrugs.ca
 
yeah, that's why I said to use some icon similar to "hot list" (which is filterable, and I assume the re-auctions would be filterable also).

So for me, a simple filter check of what's on re-auction would suffice. I'd imagine we would subscribe to a mailing list to get notified of the re-auctions.

One big question is, how frequently is this going to happen? Does the registrar want to automatically bump unpaid domains into a weekly re-auction cycle? Or, does the registrar want to collect all of those unpaid domains for a period of time (monthly, every 6 months, yearly, etc) and then push them all into auction together at one time. If its a regular weekly auction, then I argue the domain should just be treated as any other auction. If its a special and infrequent auction, then it could be any day and I wouldn't care, as long as we're all somehow notified (email subscription).
 
I give whc.ca some credit here as we all know other registrars just put them in a vault, never to be seen again. 😡
 

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