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Nissan.com: The Man Who Refused to Give Up His Name
Nissan.com exists today because one man refused to accept the idea that power alone should determine ownership on the internet. The domain wasn’t won in an auction, or quietly transferred behind closed doors. It stayed where it was because its owner believed that registering something first and standing his ground should still mean something, even when the company on the other side of the table was one of the largest automakers in the world. That man was Uzi Nissan.
For years, Nissan Motor Company pursued control of Nissan.com through the courts, convinced that the weight of its brand and the expectations of consumers would eventually force the outcome it wanted. What they encountered instead was a legal system that treated domain names as property, not as marketing assets that could be reassigned once a corporation decided it had arrived late.
Read more: Nissan.com: The Man Who Refused to Give Up His Name
