All fair points. The only thing I'd add is that increasingly, great modern brands are associative, not descriptive. The word "Uber" has no direct relation to ride-sharing at first glance. When I think of Uber circa 2015, I think of Germany. Amazon has no immediate direct relation to online retail. The name immediately invokes the mighty Amazon river. The word "Apple" has no connection to computers. It's a fruit. And always has been. Spotify, as a word, has no clear link to music....great brands are often loosely associated with the core offering, and sometimes they have no connection whatsoever (like Uber, Amazon, Apple and Spotify). The products/services/branding, over time, create the association in the consumer's mind. That's why I think Clutch, and a competitor like Throttle, are strong brand plays for younger audiences that respond better to higher energy, cleaner, crisper, less descriptive branding. Compare these names to AutoTrader, which is male coded and could be slightly intimidating to a younger, suburban female audience which is now a dominant consumer demo (let me check with my wife first, etc.). I think AutoTrader still works better for older, slightly more male skewed audiences. Different names, optimized for different demographics. But as brands, Clutch and Throttle are more modern.
