Backlink domains (20.Viewing)

There's all this craziness over backlink domains lately, so I'm guessing it must be working for these buyers.

I'm planning to launch my own side project, not domain related or casino related or anything. But I'm wondering if I should be keeping my eye open for this particular niche traffic when it comes to backlink domains in TBR. I don't want just quick unrelated visitors like these guys seem to be doing with casino sites, I'm hoping for relevant long term backlinks. I think there's also some marketplaces where I can go buy sites too, probably even target the direct niche, which might be the simpler way to go.

So, I'm just wondering if anyone in the know with SEO/backlinks - would you be willing to answer a couple basic questions and point me in the right direction? I don't want to waste your time and expect a detailed tutorial, just a couple pointers. Feel free to PM me, it would be much appreciated.

Kalin buys and sells SEO domains: https://x.com/Karakehayov

silentg said:

Kalin buys and sells SEO domains: https://x.com/Karakehayov

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Thanks, I'll check it out. It's less about buying/selling them, more about how to put them to good use and what to expect. Oh, and how to know if they're any good - so what is the gold standard data source for determining if a backlink domain I'm wanting to buy from a guy like that is actually any good?

He's active on x and responds to questions,, send him a message.

Another company: Odys Global Buy and Sell Premium Aged Domains - Odys Global
CEO: Alex Drew - Odys Global

The Ultimate Expired Domains Link Building Strategy Blueprint
Expired Domains and SEO: Buying Domain Names with Traffic - Name.com Blog

It definitely works, but there is a lot to doing it right. Gone are the days of buy an expired domain and 301 redirect it to your domain. That used to pass a lot of the backlink value over, but Google has been onto that for a long time. Look into private blog networks, and you'll learn far more about this method. Don't build a blog and load it with links, google is on to this. But most of the information is still good.

Now you usually need to rebuild the domain in a meaningful way, so Google indexes it again and starts to trust the site. The domain will usually take a hit because all the old pages are gone. You need to look at the old site structure on archive.org and rebuild what makes sense, or be patient while the new site earns trust again. Also check where the old backlinks were actually pointing. A lot of the value might be on inner pages, and if you don’t rebuild those URLs, you can waste most of it. You also need to make sure the domain wasn’t spammed to death. Don’t be fooled by fake authority. 1000 backlinks from blog spam, profiles, foreign junk, etc. are basically worthless. A few good relevant links are way more valuable. Majestic is a decent quick read for this, especially Trust Flow and topical trust, but I’d still manually check the links.

In the past, all you needed to do was install wordpress, and any old domain with lots of backlinks carried authority. So you could create a post about any topic, insert a link, and you were golden. Now they follow the links and topics much deeper to combat spam. They also count the outbound links, as people would create a different post about any topic, and sell links out to hundreds or thousands of websites. Building your own puts you in control.

If 10 real pages about widgets link to mywidgets.com, the topic is probably widgets. If that rebuilt widgets site links out to bobswidgets.com, there is at least a believable connection. If 100 random pages link to some expired domain with no real topic, then the trust is probably thin or fake, and a link from it may pass very little or nothing.

Hosting is important too, you don't want 10 domains all hosted on the same account linking to the same page. It's an obvious footprint.

You want domains that are actually relevant to your business. A niche relevant link is usually better than an unrelated link from a stronger looking domain, unless you’re in a crazy competitive niche like casinos, finance, etc. Most expired domains are junk, but you can find clean ones with some good topical links. TThen you need to rebuild a decent site that looks legit, let it get indexed, and then link out naturally. Don’t just slap up 5 AI pages and blast exact-match anchors. That’s where it starts looking stupid. Be warned, Google can treat this kind of thing as spam if it’s obvious or manipulative, so tread carefully. But in less competitive local or niche spaces, it can absolutely move the needle.

Be prepared to pay $100-$500+, sometimes more, for domains that have no brand resale value but have good links. If you're in the automotive or travel niche, reach out. You'll find the odd gem for less, but it's a lot of manual searching

Thanks, great info, and yes, I want real relevant sites to link to mine, so I would certainly be looking for expiring domains relating to my niche. Then rebuilding the old site as much as possible, I guess you could call it a zombie website, then after it recovers some trust with google, then start using relevant existing pages, and additionally, start adding new content pages - and link back to the domain I'm trying to actually promote. I'm guessing that one other issue to consider is, how easy is this site to recreate? Old sites that were fairly static html/css are easy enough, but todays sites are so complex with javascript and dynamic content that they may not archive well, and thus not be easy to resurrect. Have you found that to be an issue?

I'm not quite at that stage yet, but I'm starting to keep an eye open for my niche in TBR domains, and then checking them for backlinks. I was manually checking some at ahrefs backlink checker, buts its very laggy and I'm an impatient guy. I've looked at Majestic once or twice before, but I think they very quickly cut you off without a subscription. But I might have to consider that too.