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Choosing a brand name is one of the most important early decisions you’ll make—and when that brand includes a double character, such as “tt,” “mm,” or “ll” at the junction between two words, things get tricky fast. Think SmartThings, WattTime, AmazingGrass or even GreenNutrition—they all have one thing in common: a double letter right where the two words meet.
Read more: The Hidden Risk of Double Letters in Brand and Domain Names