Whoever drops this much on the name, better have a lot more zeros in the bank account to put into development. In the early 2000s I've built a relatively sizeable media outlet for students in North America with an annual audience of about 2mln. Young audience is great and with a name like University.ca you can capture a very good portion of it (if you know what you are doing), but the road to monetization (in my case) was both slow and painful.
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